Success by Design!
Impeccably designed, conversion-optimized websites to kick-start your marketing!
If having a successful web presence feels just too confusing and hard to bother with–we hear you! We make things simple with a straightforward formula for victory: Success=Brand Messaging + Customer Experience + Search Engine Optimization. Designed around those three principles, our services can help your business level-up and stand out on the web.
First, we help you craft brand messages designed to convert.
Then, through interviews, observation, research we get to know your customers.
Finally, we seal the deal by creating a visually compelling website and optimizing it for search,
If it feels like getting potential customers to spend their hard-earned money is a little like herding cats–well, you’re right! It’s nearly impossible without compelling brand messages. A well-thought-out brand strategy can help move the needle of success. We use a tried and true storytelling framework that helps you deliver convincing messages to help boost your conversion rate and make more sales.
The average increase in revenue from consistent branding
Consistent branding results in 3-4 times more visibility
Over 62% of marketers cite strong branding as their most effective marketing strategy
The percentage of people who follow at least one brand on social media
Are you less than thrilled with the overall ambiance of your site? Is your site’s appearance off-brand? Considering that people will judge your site’s credibility in about 50ms, if your site doesn’t look good, you’ll likely lose customers.
At Nerdsy, we’re meticulous about making sure that your website’s look and feel syncs with your brand identity. We specialize in creating visually compelling websites that improve brand awareness and help potential customers stick around long enough to learn about your products and services.
In about 50 milliseconds people judge the credibility of a business, based solely on the visual appearance of its website.
The time it takes to make a 2nd impression. A good second impression helps customers decide whether or not to stick around.
75% of consumers judge the credibility of a business based on the appearance of its website.
Thirty-eight percent of people will stop engaging with a site if its visual presentation is not attractive.
Most people know they need Search Engine Optimization or Website SEO to get found in search engines. Not understanding the SEO strategy of key competitors in your market makes it hard to compete with them well. Your competitors may well needlessly gain a higher search ranking.
Through SEO audits, analysis of your competitors. and keyword research, we can develop a strategy to help you level the playing field and even gain a competitive advantage. We also take care of SEO’s technical aspects that factor into search rankings and work with brick-and-mortar businesses to improve their local search rankings.
Organic SEO search results get over 90% more clicks than pay-per-click (PPC) advertising.
Since SEO is free advertising, it helps to stretch your ad budget, improving your marketing return-on-investment.
Seventy to eighty percent of searchers ignore paid ads in favor of organic search results
Seventy-two percent of those who search for something local visit a store within a day.
Having great business, content, and SEO strategies in place accounts for a sizable chunk of what it takes to succeed in today’s digital landscape. The other part is meeting customer needs and creating enjoyable experiences.
If you feel like you’re throwing spaghetti at the wall to see what marketing or messages stick, we get it–we’ve tried that too. The truth is, if you just go after your business goals without considering your customer’s needs and desires, you waste time and money on strategies that may not work. Through interviews, observation, research, testing, and applying well-tested best practices, we help you understand what makes your customers tick so that you can rock your marketing and offer your customers an enjoyable web experience.
Eighty-six percent of customers are willing to pay more for a great customer experience.
Fifty-seven percent of customers won’t recommend a website with a poor mobile experience.
Seventy-two percent of customers will share a positive brand experience with at least six other people.
Fifty-five percent of those polled said that a frustrating experience on a website makes them think less of the brand.
With more than 50% of users accessing the web from mobile devices, out-of-date websites risk losing over half of their customer base. We use Responsive Design to ensure your website looks good on any device. That way, you give your customers an enjoyable experience, and you can keep on selling and closing deals.
With more than half of all web traffic coming from mobile devices there’s a great potential to grow your customer base.
A mobile friendly experience helps customers stick around longer, keeping your bounce rate low.
One key ranking factor Google uses is whether or not you site is mobile friendly. If your site is responsive you’ll likely enjoy a higher search engine ranking.
With the potential to double your traffic by accommodating mobile users, you increase your odds of growing your customer base and making more sales.
Managing a team of blog contributors and your website content is a lot of work. It’s hard to stay organized when you’re managing an active blog, and it’s hard to keep everyone on-brand. Sixty-three percent of businesses don’t have a documented content strategy. Because so many businesses fall short , having a plan gives you an advantage.
We can help you develop a strategy for managing your content, including style guides and an editorial calendar that will keep you and your team on track and boost your content marketing efforts.
“I hired Nancy Aurand-Humpf to help with our company’s rebranding effort. They were reliable, flexible, very knowledgeable, and responsive. Considerable attention to details plus went the extra mile in sharing valuable training information. Highly recommend.” Jill A.
“Nancy Aurand-Humpf is kind, helpful, and professional. Since she has taken the responsibility of redesigning our website, updating, ensuring security, and backup, we received many complimentary comments about our website. As an Executive Director, I always thank God for the having Nancy helping us. She is a trusted person, committed, professional, knowledgeable, and gets work done in a timely time. Ms. Aurand-Humpf has never complained, always smiling, and passionate about global issues related to women, children, human rights, and helps those in need with compassion. She always fixes any problem between our website and the companies in a professional solution, including improving the ability to find Darfur Women Network easily through Google search.” Mastora B.
“I hired Nancy to create a brand new website for Scheidt Commercial Realty, LLC. I believe she did a terrific job and have had a number of compliments to date. I also found her willing to take the time to learn about my professional services and highlight those in the Scheidt website!” Randy S.
Big or small, we give each project we work on an equal measure of curiosity and creative energy. Whether you need a redesign or a brand new site, we’re here to help. We provide our services based on what you need, so while some may need the works, others may only need help with website SEO. Whether you need all of or services or just one, we’re here to help and we’d love to talk to you about your project!